‘Twas ‘Incredible India’
Here’s an unpopular opinion. Have we dropped the ball on the ‘Incredible India’ campaign? Now, now…before we start talking about how Lakshwadeep is more happening than Maldives, let me elucidate. India is simply not attracting enough foreign tourists, and the numbers, which were never comparable to China, have not recovered from the Covid-19 pandemic nosedive. More Indians may be checking out foreign shores but not enough foreign tourists, especially quality ones, are visiting ours. The ‘Incredible India’ campaign led by Amitabh Kant in 2002 and championed by the Atal Bihari Vajpayee government had come at a time when much of the western world was wary of travelling to countries such as India.
Millennium Post